Sharpen your competitive edge

October 17th, 2018

Asking yourself one simple question can help make your business a magnet for new customers, says marketing professional Madeleine MacRae, owner of MM MacRae Coaching & Consulting. “That question is ‘Who is your ideal client?’” In her Oct. 16 Expo session on distinguishing yourself in the marketplace, MacRae says answering this question is the key […]

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Digital presence is key to acquiring new customers in 2019

October 16th, 2018

It’s no surprise the digital world means a company’s ability to attract and keep customers requires a dramatic shift in strategy, tools and resources. Ed Keough, vice president of sales for FutureGuard Building Products Inc. in Auburn, Maine, told business owners they need to embrace digital advertising or be “left in the dust” during his […]

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IFAI Expo keynote speaker Mark Scharenbroich: “acknowledge, honor and connect” with employees and customers

October 16th, 2018

Keynote speaker Mark Scharenbroich has straightforward advice for growing a business: Make a true connection with employees and customers and positive results will follow. Scharenbroich shared his humor and motivational wisdom with a packed room at IFAI’s 2018 Expo annual meeting October 16. Rain, wind and cold outside the Kay Bailey Hutchison Convention Center in […]

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Textile testing for comfort

October 16th, 2018

IFAI’s Pre-Expo Conference Oct. 15 in Dallas offered a range of presentations—many of them focused on topics of particular interest in the advanced textiles area. Textile testing is one topic that will be addressed in more than one session. At the beginning of his talk yesterday on testing and evaluating fabrics’ human comfort, performance and […]

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FGI is making free six-part short course available to public

October 16th, 2018

The Fabricated Geomembrane (FGI) is releasing the presentations from the Aug. 3 “Geosynthetics in Civil Engineering Applications” short course as a six-part webinar series. Three webinars have been released, and three more will be released in the next few weeks. The webinars and release dates are: “Service Life of Geomembranes” by R. Kerry Rowe (9/11/18) “Testing […]

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Useful social media for companies of all sizes

October 15th, 2018

Should you bother with social media? Most definitely yes, says Luke Gusman, marketing manager for Sta-Lok Inc., a longtime manufacturer of marine and architectural rigging hardware. Gusman says that no matter how large or small your company, there are five social media platforms that can increase engagement with your product or service and raise your […]

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Successful multigenerational workplaces

October 15th, 2018

This is the first time in history that five distinct generations are working in a single workplace, says J. Karl Sherrill Jr., a certified risk manager with Marsh & McLennan Agency LLC, in his 2018 Expo session “Leading Successful Teams in a Multigenerational Workplace.” “It’s a trend affecting every business,” says Sherrill. “You have people […]

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Sewing tips and tricks

October 15th, 2018

One of the trickiest things facing the sewing industry is finding qualified workers. Many new employees may be unfamiliar with the basics of sewing machine operation, says Faith Roberts, owner of Banner Canvas in Ham Lake, Minn. In her IFAI Expo session “Sewing Tips and Tricks,” Roberts points out that many young people didn’t grow […]

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Leister introduces SEAMTEK W-900 AT low-voltage wedge welder

October 12th, 2018

Leister Technical Textiles has released the SEAMTEK W-900 AT low-voltage wedge welder, an energy efficient and safe welder with direct transmission of power to a thin welding wedge. The W-900 welds at a speed of 98 feet (30 m) per minute, uses no energy when in standby mode, can reach the desired target temperature in […]

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Geosynthetics magazine offers free sponsored webinar on natural facings for steep slopes and walls

October 9th, 2018

Geosynthetics magazine will present the Tensar Corp.-sponsored webinar “Natural Facings for Better Performance and Value on Very Steep Slopes and Walls” on November 8 at 1:00 p.m. EST. This presentation will provide a case study example of how natural facings provide better performance and value on very steep slopes and walls. Steve Luptak, national product […]

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