New brand identity for geosynthetics firm reflects global growth strategy following IPO
GSE Lining Technology LLC, a global manufacturer and provider of geosynthetic lining products and services, announced in a March 13 press release the launch of its rebranded identity as GSE Environmental.
Following its Feb. 10 listing on the New York Stock Exchange, the rebrand reflects the Houston-based company’s transition from a multi-regional company to a truly global organization, according to the release.
“GSE is more than just a lining company,” said Mark Arnold, GSE Environmental president and CEO. “What we do matters to the environment, to our communities, and to our customers worldwide, and we felt it was time to develop a global brand to reflect that.”
GSE’s new brand identity, including the name change, logo, and tagline, “Durability runs deep,” are direct results of the company’s research and rebranding process, the release said. Originally founded in 1972, GSE has evolved into a global provider of geosynthetic lining products and services.
“We are a global company with ambitious plans for development, innovation and collaboration with customers worldwide,”said Peter McCourt, GSE’s executive vice president of global sales and marketing.