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The International Association of Plastics Distribution (IAPD) has awarded AGRU America a Marketing Excellence Award in acknowledgment of innovative and exemplary marketing initiatives from mid-2021 through spring of 2022.
“Our team has stepped up efforts to collaborate with organizations such as IAPD to promote the benefit of the materials used in our products and advance the industry,” says Yuse Lajiminmuhip, head of marketing at AGRU America. “We are pleased to have earned a bronze award this year and aim to take the lessons we learned to perform even better next year.”
The award is for promoting the positive benefits of plastics and leveraging modern marketing tools to accomplish its goals. The submission program looks at two dozen factors, from social media campaigns to examples of corporate citizenship and responsibility.
IAPD seeks to expand the market for distributed plastics through collaboration, education, and commitment to sustainability. As part of its mission, IAPD publishes a host of resources to support marketing and other efforts by its member companies. “AGRU is building a better future through innovative plastic solutions,” added Robert Johnson, president and CEO of AGRU America. “We are proud of our marketing team and our close collaboration with IAPD over the last few years in publishing educational articles, podcasts, and more. We hope to continue contributing as valued members of this excellent organization.”
Learn more about AGRU America and its memberships by visiting Agru America.