Messe Stuttgart announced that their new U.S.-based show, Sun Shading Expo North America, will not be held in 2021 as a separate trade show but will instead contribute its expertise in internal and external sun shading systems at IFAI Expo 2021 in the form of expert talks, open discussions and more. The premiere of Sun Shading Expo North America will be held Oct. 12–14, 2022, co-locating with IFAI Expo 2022 in Charlotte, N.C.
IFAI Expo 2021, the leading trade fair for specialty fabrics and technical textiles, will celebrate its 100th in-person anniversary, Nov. 2–4, 2021, with education Nov. 1–4, in Nashville, Tenn., at the Music City Convention Center. The concept for cooperation with Messe Stuttgart will also be presented live at IFAI Expo 2021.
“A large number of international R+T exhibitors have already shown their interest in the North American market,” says Roland Bleinroth, president of Messe Stuttgart. “In our capacity as a professional trade fair organizer, our objective is to offer all participants planning security in particular along with a high-quality and successful presentation platform. After analyzing the currently valid general conditions and in view of the long-term success of the new trade fair brand, we decided to stage Sun Shading Expo North America as a co-location to IFAI Expo 2022.”
Industrial Fabrics Association International (IFAI) president and CEO Steve Schiffman says, “We are looking forward to long-term collaboration between IFAI Expo and Sun Shading Expo North America.”