Solmax-GSE rebrands as Solmax

Solmax-GSE, based in Montreal, Quebec, Canada, the world’s leading geosynthetics company, will henceforth be known as Solmax. The return to the Solmax name and brand follows the successful integration of the Solmax and GSE Environmental businesses to form a single strong global entity. Solmax acquired GSE Environmental in December 2017.

“Solmax is a name that reflects our new identity as the global leader within the geosynthetics industry,” says Jean-Louis Vangeluwe, president and CEO of Solmax. “It combines two well-structured businesses with similar cultures, an abundance of talent and knowhow, and a shared mission: to help protect the planet, our immense wealth of water, soil and air, creating value for people and nature.”

Solmax embodies the best of both companies.

Solmax and GSE have a proud pedigree. Jacques Côté founded Solmax in 1981 and, with the help of Vangeluwe, who joined in 1997, grew the business from distribution to installation and manufacture of geotextile and erosion control systems. By 2017 Solmax was rated number three in the geosynthetics industry. GSE’s origins can be traced back to Schlegel Lining Technology and Gundle Lining Systems, which pioneered the first high-density polyethylene product in 1972. Over the next four decades, the company evolved into GSE and became a global industry leader.

The company’s next step is to reposition the new Solmax brand across all its territories. The transition will take into consideration the needs of Solmax’s employees and its customers in specific geographies.