The performance fabric supplier looks to unify look and feel, highlight identity
Summerville, S.C.-based Thrace-Linq announced in an Oct. 30 press release a rebranding to streamline and create a unified look and feel and highlight its identity and cohesiveness across its family Thrace Group. Thrace-Linq is a supplier of woven and nonwoven performance fabrics for a variety of textile applications.
“Staying fresh and relevant are important drivers to the Thrace-Linq brand as it continues to grow and penetrate new industrial markets,” said Dennis St. Louis, vice president of sales and marketing, “and rebranding marks our next step in promoting Thrace-Linq as a global manufacturer with advanced capabilities in world-class technology across key areas of needlepunch and spunbond nonwovens, and slit film and monofilament woven technical fabrics.”
The press release said “…the rebranding better aligns expertise, services, and resources to offer customers an unparalleled suite of solutions available through Thrace Group.”
The new brand is effective immediately, and changes throughout its portfolio of modern business tools will be completed by year ending, according to the release.