Saint-Gobain Technical Fabrics is now Saint-Gobain Adfors.
In a June 15 press release, the Grand Island, N.Y.-based company announced that it created the Adfors brand with the aid of an agency that specializes in developing global brand names. The name is based on two roots: “ad” (to add, to join, to combine) and “fors” (force, reinforcement). Adfors means to “add reinforcement” to a building or product, the release stated.
“We look forward to building brand equity with the new name by offering best-in-class service and excellent product innovation,” said Rudi Coetzee, general manager Saint-Gobain Adfors America Inc. “The new Adfors name provides us the opportunity to really build a strong brand backed by the globally recognized Saint-Gobain.”
Saint-Gobain Adfors manufactures a diverse range of products, including reinforcement fabrics and pavement reinforcement geogrids.