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Saint-Gobain name change

June 16th, 2011 / By: / Industry News

Saint-Gobain Technical Fabrics is now Saint-Gobain Adfors.

In a June 15 press release, the Grand Island, N.Y.-based company announced that it created the Adfors brand with the aid of an agency that specializes in developing global brand names. The name is based on two roots: “ad” (to add, to join, to combine) and “fors” (force, reinforcement). Adfors means to “add reinforcement” to a building or product, the release stated.

“We look forward to building brand equity with the new name by offering best-in-class service and excellent product innovation,” said Rudi Coetzee, general manager Saint-Gobain Adfors America Inc. “The new Adfors name provides us the opportunity to really build a strong brand backed by the globally recognized Saint-Gobain.”

Saint-Gobain Adfors manufactures a diverse range of products, including reinforcement fabrics and pavement reinforcement geogrids.

Source: Saint-Gobain Adfors

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