Tensar, a division of CMC, the leading provider of soil stabilization and earth reinforcement solutions, has won the 2023 Association of National Advertisers 2023 B2 In-House Agency of the Year Award. The award is for one single team within a brand or company that plans and executes creative B2B marketing focused on internal/external communications or the advertisement of their own brand, product or service.
The Tensar marketing team raised creative standards and helped Tensar’s brand and products stand out. Its purpose-led initiatives for the brand, such as its global InterAxion Conference, highlighted the need for innovation in the construction industry. Discussions and speakers discussed the continued progress required for a future of resilient and sustainable infrastructure. Other noteworthy initiatives included the promotion of its award-winning Tensar+ design software and its InterAx geogrid solution in the wake of chemical shortages in the construction industry.
“We are honored to be named the 2023 B2 Internal Agency of the Year by ANA,” said Wendy McBay, vice president of marketing at Tensar. “Our team is passionate about the industry and developing integrated solutions to help our clients’ challenges in the ever-changing construction and engineering industry. This award is a reflection of our team’s efforts in driving innovation and growth for our clients and the industry as a whole.”
For nearly half a century, the ANA B2 Awards have been and are the pinnacle of business marketing – attracting the “best of the best” globally, nationally, and locally. This year, there are over 50 categories that have evolved to reflect the growing role of B2B marketing and the rapid changes in our industry. The B2 Awards are thoughtfully crafted to reflect today’s wide-ranging forms of B2B marketing practices — from traditional tactics used in innovative ways to rapidly changing technologies. The award categories are inclusive and recognize excellence in solutions and campaigns of all sizes, budgets, and scopes. Visit www.b2awards.com for full program details.
Tensar, a Division of CMC, is a world-leading manufacturer and provider of ground stabilization and soil reinforcement solutions. As experts in value-engineered systems, the company leverages its patented geogrids and erosion control products to continually innovate and engineer applications for the commercial, residential, industrial, and transportation markets. Fueled by an innovative spirit, we solve the toughest soil stabilization, earth reinforcement, and site development challenges. To learn more visit www.tensarcorp.com