Digital presence is key to acquiring new customers in 2019

October 16, 2018

It’s no surprise the digital world means a company’s ability to attract and keep customers requires a dramatic shift in strategy, tools and resources. Ed Keough, vice president of sales for FutureGuard Building Products Inc. in Auburn, Maine, told business owners they need to embrace digital advertising or be “left in the dust” during his …

IFAI Expo keynote speaker Mark Scharenbroich: “acknowledge, honor and connect” with employees and customers

Keynote speaker Mark Scharenbroich has straightforward advice for growing a business: Make a true connection with employees and customers and positive results will follow. Scharenbroich shared his humor and motivational wisdom with a packed room at IFAI’s 2018 Expo annual meeting October 16. Rain, wind and cold outside the Kay Bailey Hutchison Convention Center in …

Textile testing for comfort

IFAI’s Pre-Expo Conference Oct. 15 in Dallas offered a range of presentations—many of them focused on topics of particular interest in the advanced textiles area. Textile testing is one topic that will be addressed in more than one session. At the beginning of his talk yesterday on testing and evaluating fabrics’ human comfort, performance and …

Useful social media for companies of all sizes

October 15, 2018

Should you bother with social media? Most definitely yes, says Luke Gusman, marketing manager for Sta-Lok Inc., a longtime manufacturer of marine and architectural rigging hardware. Gusman says that no matter how large or small your company, there are five social media platforms that can increase engagement with your product or service and raise your …

Successful multigenerational workplaces

This is the first time in history that five distinct generations are working in a single workplace, says J. Karl Sherrill Jr., a certified risk manager with Marsh & McLennan Agency LLC, in his 2018 Expo session “Leading Successful Teams in a Multigenerational Workplace.” “It’s a trend affecting every business,” says Sherrill. “You have people …

Sewing tips and tricks

One of the trickiest things facing the sewing industry is finding qualified workers. Many new employees may be unfamiliar with the basics of sewing machine operation, says Faith Roberts, owner of Banner Canvas in Ham Lake, Minn. In her IFAI Expo session “Sewing Tips and Tricks,” Roberts points out that many young people didn’t grow …

Last exhibit spots in the Geosynthetics Pavilion at IFAI Expo/CAMX available now

June 19, 2018

There’s still time to reserve a booth in the Geosynthetics Pavilion but please act quickly. The Geosynthetics Pavilion at GeoDallas, Oct. 16–17, 2018, part of IFAI Expo/CAMX, has a few booth spaces available, and we don’t want you to miss out on this great opportunity to promote your geosynthetics products. The Geosynthetics Pavilion at the Kay …

Best business practices for working with engineers

September 29, 2017

Mike Sullaway, principal engineer, president and owner of Sullaway Engineering Inc. in San Diego, Calif., presented a campfire session “Working with Engineers” at IFAI Expo 2017 in New Orleans, La. Throughout the presentation, Sullaway offered tips and advice on the best ways to go about working on a project with an engineer. How to find …

First annual Greater Good Award given to Scott Massey of Awning Cleaning Industries

Scott Massey, owner of Awning Cleaning Industries, was awarded the first annual Greater Good Award at the IFAI Expo 2017 in New Orleans, La. Massey’s business is based in New Haven, Conn. The Greater Good Award focuses on an IFAI member company that does good business—and strives to be a good neighbor, good citizen, and …

Manufacturing for Good Booth volunteers sew bags for Raintree Children and Family Services

Christine Gerard (left), IFAI division supervisor, and Whitney Armentor (right), Raintree Development Coordinator, are pictured at IFAI Expo 2017 in the Manufacturing for Good Booth. Several companies contributed supplies, equipment and labor to sew 70 large tote bags for young people who receive services at Raintree Children and Family Services. Raintree is a nonprofit that …