Buyer’s Guides attract thousands of industry shoppers all year long to find the products and services they need to do business. Buyers keep these guides as quick and comprehensive references for sourcing. Each IFAI magazine publishes an annual directory and distributes it at shows around the world.
IFAI also publishes and distributes several special issues supporting a particular show or niche market.
This comprehensive sourcing and specifying directory offers advertisers the opportunity to reach more than 20,000 professionals in 55 countries. High-profile tab pages, which demarcate product sections, are available on a first-come, first-served basis—an unparalleled advertising opportunity for year-round marketing.
The Show Guide is the complete guide to the show and a great way to maximize advertisers’ booth traffic. The majority of show attendees decide in advance which booths they will visit, making this Show Guide an absolute must for your advertising dollars.