Ralph Bruno joins Propex as executive vice president

Propex Operating Co. LLC has named Ralph Bruno executive vice president of its new Performance Technology business unit.

The restructuring of the business unit with a direct line to the CEO lays the foundation for future growth and increased service to customers, the company said in a press release. The move was described as “an important step forward for Propex to achieve sales and marketing excellence and maximize shareholder value.”

The Performance Technology business unit will include sales and marketing, product management and development, as well as the financial analysis support for the business.

The release stated, “Through customer focus and leveraging innovation and technology we will ensure our market growth in this business unit. This will also provide the opportunity to establish new distribution channel models for our products.”

Bruno joins Propex with more than 20 years of sales, marketing, and executive leadership experience in the plastics industry. He was previously with Trex Co. and Azek Building Products.

The press release said, “Ralph was an integral part of developing leading brands in the building products market and implementing business growth and development strategies from inception to maturity.”

Propex Inc. voluntarily filed for Chapter 11 bankruptcy in January 2008. In April 2009, the company’s assets were purchased by a Minneapolis-based private equity firm, Wayzata Investment Partners.